Safeway presented Package Containers with the task of developing a print for a paper tote bag that would promote their organic produce line. They wanted a simple two color print on natural kraft paper, using the USDA Organic logo (used with permission). This design was picked by Safeway over other designs I created(using Illustrator), as well as submissions from at least one other designer. I went to a local Safeway store (Dominick’s), observed the branding already in place, and spoke with employees for their feedback, and this is the result. This is to be in local stores by August or September of 2013.
Note: The bag template and logo at the bottom were done by Package Containers Inc., not by me.
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©2013 by Alexander Pytko, Safeway and Package Containers Inc. All rights reserved.